Wear it like you stole it.

HardRider,NYC thundered onto the scene in 2004, awakening the streets to an uninhibited and no holds barred style clothing and original underground graphics that seamlessly celebrates the gritty beauty and self branding expression found in the eclectic subculture of tricked out motorcycles, tattoos and unlimited horizons. Born and bred on the streets of Queens, NY, Hard Rider makes no apologies for its bold, brash and fiercely unique style made by and for the hard working blue collar men and women of the U.S.A. Each piece is crafted, designed and customized by hand selected underground artists and fashioned with unmatched print screening quality found only in apparel brandishing the “All American Made” stamp. HRNYC is part of the 5% who still produce their soft goods right here in NYC.

You wanted it, we gave it to you. ~ HardRider, hand made in NYC !

~ Frank Joseph, the man behind the label, guides his life by the laws that the integrity of your word is bond and the honor of a handshake is a sovereign union. As a young man, he felt an allegiance to the raw authenticity, rough elegance and rebellious nobility of the Hard Riding Dynasty and its constituents. Being a part of this unfailingly loyal community inspired Frank to channel his admiration and love for the fire spirits that call the open road home and create HardRider, NYC . . . because being a biker is the Soul’s Calling to Ride and the Heart’s Echo of Liberty.